Forth Ports

How communications is helping a major UK logistics business grow.

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Forth Ports is one of the UK’s largest port groups with operations around the country. The business is more than just shipping, they provide end-to-end logistics solutions for their customers of a diverse range of industries from construction, fresh fruit to paper.

The Spreng Thomson team has supported Forth Ports for over eight years working across the business on all aspects of communication.

We're responsible for raising the profile of their work and promoting their positive impact on the economy and in the communities in which they operate.


Project

The challenge

Forth Ports is proud of its heritage and the role it has played in historical events. Spreng Thomson worked with the Port of Tilbury to create a fitting event on 22 June 2018 that celebrated the 70th anniversary of the Empire Windrush where the passengers arrived in Tilbury to start their new life in the UK.

Approach

How we used creativity to design the right response

Spreng Thomson developed and managed a media strategy across all media that achieved a large volume of pre-event coverage and engagement.

We had many interesting story angles to explore including from a crew member and descendants of the passengers on board. We enjoyed working with the national and local media to capitalise on their stories which focused on the messages of celebration and thanksgiving.

We directed creative photography and managed the digital channels.

Impact

Delivering results

Three live media broadcasts from the port including the SkyNews breakfast programme presented from the quayside; BBC Radio Essex outside broadcast for breakfast show and Radio 5 Live afternoon broadcast

Attendance at the event from 15 news organisations

2,000+ members of the community attended the event throughout the day

"The Windrush70 event was a massive success and the excellent communication planning and execution was key to this.

We have a great relationship with the Spreng Thomson team. They are creative and they work hard to ensure that they get the most out of these high profile opportunities for our business."

Stuart Wallace, Chief Operating Officer, Forth Ports

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