Loch Duart

Building extraordinary brand awareness.

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Loch Duart Ltd, the independent Scottish salmon farm based in North West Scotland, has been rearing salmon since 1999. Producing around 6,000 tonnes per year, it employs about 110 people in the Hebrides and Sutherland.

Their unique, ethical, and  environmentally sensitive approaches to farming include low density farming, swim-throughs and sustainably sourced feed to ensure lean, fit fish.

Reared to the same standard and endorsed by French quality assurance scheme, Label Rouge, their salmon are RSPCA assured. Loch Duart provide a lifetime of care for their salmon, with welfare at the heart of all their farming and farms purposely designed around their salmon.


Project

The challenge

Since 2017 we have supported Loch Duart’s growth and reputation as the highest quality farmed salmon in the world.


Our coordinated PR and communications planning, including management of their social media channels, focuses on increasing brand awareness of Loch Duart amongst target audiences around the world.

Loch Duart's Extraordinary Scottish Salmon

Approach

How we used creativity to design the right response

Focussing on Loch Duart’s business objectives and through regular contact and collaboration with their team we:
support them strategically and day-to-day

  • maximise opportunities to showcase their innovative approaches to farming salmon
  • help them reach trade, mainstream press and broadcast media
  • connect them with influencers in their sector, quality hospitality and retail communities

Impact

Delivering results

Spreng Thomson ensured that Loch Duart’s world leading reputation and provenance featured in a BBC News report about their fight against food fraud, using forensic science.

We supported their award success, with wins including 'Exporter of the Year' at the Made in Scotland awards and being named Sunday Times ‘International Track’ and ‘Profit Track 100’ company.

Throughout the COVID-19 pandemic Spreng Thomson and Loch Duart continue to work closely to ensure continuity of messaging and updates to their customers.

During this period, we supported Loch Duart’s announcement of their purchase of a new processing plant in the Highlands.

"Spreng Thomson is an absolutely essential partner for us.  Within Loch Duart we can be busy at our jobs knowing that Spreng Thomson are giving structure to our communication plans, engaging with the media and acting as a vital sounding board and advisor when working with the media."

Andy Bing, Sales Director for Loch Duart

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