Loch Duart

Building extraordinary brand awareness.

Image

Loch Duart is an independent Scottish salmon farming business based in the Hebrides and Sutherland in the far North West of Scotland. Founded on the principle of farming in a sustainable manner, it makes no compromise in producing the best tasting salmon available. Loch Duart’s whole, fresh salmon is one of the few asked for by name by top chefs and is sold to leading hotels, restaurants and retailers throughout the UK and worldwide.


Project

The challenge

Loch Duart asked us to to support its growth and position as the highest quality farmed salmon in the world, employing ethical and sustainable approaches to farming.

Through coordinated PR and communications planning we aim to increase brand awareness by raising the profile of the Loch Duart brand among target audiences.

Loch Duart's Extraordinary Scottish Salmon

Approach

How we used creativity to design the right response

Spreng Thomson developed a PR and communications strategy targeting trade, mainstream press and broadcast media, and key influencers.

We highlighted how valued and in demand Loch Duart salmon is around the world, showcasing its leading approaches to sustainable farming.

There was also a push to identify, enter and win industry awards.


Impact

Delivering results

Spreng Thomson increased brand awareness with target audiences in aquaculture and business trades, local, Scottish and UK media, politicians, Government and Sutherland and North Uist communities.

We supported its position as the highest quality farmed salmon in the world, promoting brand values and messages including ‘extraordinary tasting salmon’ and ‘asked for by name’ which featured across all media.

We generated extensive coverage  and we managed a wide range of print and broadcast media requests.

We also helped Loch Duart succeed in winning and being shortlisted for over 10 awards since 2017.

  • Loch Duart had extensive, positive coverage in press and media including the Metro, front page of BBC online, the UK Times and BBC Radio Scotland.
  • Loch Duart has won six awards and been shortlisted six times.
  • Its key brand values and messages ‘extraordinary tasting salmon’ and ‘asked for by name’ cut-through regularly in national, business and trade media.

"Spreng Thomson is an absolutely essential partner for us.  Within Loch Duart we can be busy at our jobs knowing that Spreng Thomson are giving structure to our communication plans, engaging with the media and acting as a vital sounding board and advisor when working with the media."

Andy Bing, Sales Director for Loch Duart

See other projects