Loch Duart Ltd is one of the last remaining independent, non-multinational Scottish fish farming companies. Its small-scale, low-impact farms are based in the communities of North West Scotland.

It produces 6,000 tonnes of the world’s best-tasting salmon each year, from its farms in Sutherland, the Outer Hebrides, and Skye and employs 160 people in the Western Isles, Sutherland and Ross and Cromarty.

Loch Duart offers an unparalleled level of transparency and access and is the only salmon farm to have invited local fisheries trusts on site to independently oversee and audit its fish health checks and data, before it is submitted to regulators.

Loch Duart salmon is supplied to leading hotels, Michelin-starred restaurants and retailers at home and across the world.

The challenge

Since 2017 we have supported Loch Duart’s growth and reputation as the highest quality farmed salmon in the world.

Our coordinated PR and communications planning, including management of their social media channels, focuses on increasing brand awareness of Loch Duart amongst target audiences around the world.

How we used creativity to design the right response

Focussing on Loch Duart’s business objectives and through regular contact and collaboration with their team we:
support them strategically and day-to-day

• maximise opportunities to showcase their innovative approaches to farming salmon
• help them reach trade, mainstream press and broadcast media
• connect them with influencers in their sector, quality hospitality and retail communities

Delivering results

Spreng Thomson ensured that Loch Duart’s world leading reputation and provenance featured in a BBC News report about their fight against food fraud, using forensic science.

We supported their award success, with wins including 'Exporter of the Year' at the Made in Scotland awards and being named Sunday Times ‘International Track’ and ‘Profit Track 100’ company.

Throughout the COVID-19 pandemic Spreng Thomson and Loch Duart continue to work closely to ensure continuity of messaging and updates to their customers.

During this period, we supported Loch Duart’s announcement of their purchase of a new processing plant in the Highlands.