ENTREPRENEURIAL SCOTLAND

Find out how we're helping Scotland to become the most entrepreneurial society in the world.

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With a fast growing network reaching across Scotland and internationally, Entrepreneurial Scotland is inspiring, developing and connecting a diverse, talented and ambitious group of people who have the potential to change our economy and society.

We lead on external communications and PR including for signature events such as the annual Entrepreneurial Scotland Conference and 2018 Summit Entrepreneurship Awards .  We support a targeted stakeholder relations programme and supercharge their digital presence to get the organisation in front of the right people - wherever they are.


Project

The challenge

Spreng Thomson was asked to design and deliver a high-impact long-lead PR and social media campaign to drive ticket sales for, and awareness of, the 2017 Entrepreneurial Scotland Summit at Gleneagles and this year's 2018 Global Mindset conference.

What did
Dr. Vivienne Ming say?

Approach

How we used creativity to design the right response

In 2018, we managed an effective multi-channel media strategy that achieved high impact media exposure and brand awareness. 

We’re professionally curious. We enjoyed identifying news hooks, directing creative photography and engaging filmed content as well as managing digital channels.

Impact

Delivering results

60 pieces of high-impact coverage including broadcast, print, digital.

#ESConference achieved top three Twitter trending position in the UK

Increase of 328+ followers

2.9m potential impressions

"A giant effort from the Spreng Thomson team for our annual conference. You have all done us proud and generated fantastic exposure for ES!

There is no task too tough for you and it is a joy to work with you all."

Sandy Kennedy, Chief Executive for Entrepreneurial Scotland

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