ENTREPRENEURIAL SCOTLAND

Find out how we're helping Scotland to become the most entrepreneurial society in the world.

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Entrepreneurial Scotland (ES) aims to inspire and develop Scotland’s people to build the most entrepreneurial society in the world. The organisation is inspiring, developing and connecting a diverse, talented and ambitious community of people who have the potential to change our economy and society.

We help ES with their external communications and PR for their signature events; the annual ES Summit, Saltire Foundation Leadership Day; and member-focused events with some of the country’s most successful entrepreneurs. Alongside this, we advise ES on stakeholder engagement and digital strategy


Project

The challenge

ES Annual Summit: Design and deliver a high-impact PR and social media campaign targeting Scotland’s entrepreneurial leaders to ensure full attendance at this annual signature event.

What did the attendees think?

Approach

How we used creativity to design the right response

Spreng Thomson designed and managed an effective multichannel media strategy that achieved high-impact coverage and brand awareness acros traditional and digital communication channels.

Our team played a key role in forming and driving relationships with external stakeholders including international guest speakers, media partners and corporate partners.

Throughout the Summit our team created and delivered high quality  content to amplify the impact of the event with target audiences who were unable to attend the Summit.

Impact

Delivering results

#ESConference19 and #CANDOFest were trending hashtags in the UK on Twitter

High profile media coverage including broadcast, opinion / editorial, interviews

In-depth speaker profiles in leading Scottish publications including The Courier and The Herald

3 million impressions earned on social media

"Thanks to all the team at Spreng Thomson for another amazing team effort. We could not do this without you - your support means so much!”

Emma Watson Mack, ES Development Director

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