Macfarlane Packaging launches “Unboxing” study

Laura Griffin blog

“Unboxing” study launched to help understand retailers packaging performance Macfarlane Packaging, the country’s leading supplier of protective packaging, is this week launching its annual “unboxing”* survey designed to provide retailers with valuable feedback from consumers on their experiences of opening and unpacking goods ordered online. Macfarlane’s 2017 unboxing survey revealed that 20% of packaging was not a good fit for …