Consumers to unpack their opinions as Macfarlane launches 8th annual unboxing survey

Declan BarbourMacfarlane Packaging

Macfarlane Packaging, the UK’s leading distributor of protective packaging, is today (3 July 2023) asking consumers to unpack their opinions on packaging as it launches its 8th annual unboxing* survey.

The yearly survey provides invaluable, constructive insights into consumer experiences with ecommerce packaging and the impact it has on their online shopping habits.

Online retailers and their third-party logistics partners use this intelligence to:

  • shape their customers’ experience.
  • organise their packing processes.
  • decide which packaging materials they use.

Consumers will be able to contribute to the research until 21 August 2023.

This year’s research aims to assess if consumers’ packaging priorities have changed in light of the cost-of-living crisis and if sustainable packaging is becoming a decision-maker for even more consumers when choosing to shop online with a brand.

Last year, over 1,000 consumers responded and the results of the survey revealed the changes retailers have made to their packaging over the years. For example, only 14% of consumers reported overpacking in 2022 vs. 41% when the survey began in 2016. The 2022 survey also revealed that consumers continue to be eco-conscious, with almost 30% reporting they wouldn’t purchase from a retailer if their packaging wasn’t sustainable.

Commenting on the launch of the survey, Laurel Granville, Marketing Director for Macfarlane Packaging said:

“With increasing consumer demand for sustainability in packaging, the right packaging presents an opportunity for retailers to differentiate themselves by delivering a memorable unboxing experience using packaging that is not only sustainable, but which also reflects the values of their brand. 

“With our unboxing research entering its eighth year, we look forward to gaining insight into the latest consumer trends around packaging and sharing consumer perceptions with our retail and 3PL customers to help them stand out while driving efficiencies.”

The survey will open on Monday, 3 July 2023 and close on Monday, 21 August 2023 at 23.59. There is a prize draw for completed surveys to win one of eight brilliant prizes** [see notes to Editors for prize list].

To take part in the survey:

To see 2022 survey results:

If you would like to discuss your communications needs, you can reach our friendly team on +44 (0) 141 548 5191 or send us an email.

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