New strategy and new name for award-winning creative agency. Front Page rebrands as Imaginary Friends®

Dylan MacdonaldGeneral News

After more than 30 years developing award-winning creative for multi-national and local brands, Front Page is strengthening its positioning by adopting a new name and visual identity. To mark the company’s 32nd anniversary, the business will now be known as Imaginary Friends.

The move follows an intensive project led by the senior leadership and involving all members of the team. Commenting on the move, Imaginary Friends’ Managing Director, Jackie Arnott-Raymond, said: “We can’t think of a better time to be unveiling our new name and introducing it to existing and new clients.

“Our fantastic team has built up a strong track record for helping to transform brands with brilliant design and smarter strategies. However, after more than 30 years of success as Front Page, we no longer felt our name reflected who we are, our ambitions and how we collaborate with our amazing clients.

“So, we decided to evolve our business strategy and to support this with a name and visual brand that better reflects us and positions us for the exciting possibilities we see ahead.

“The business landscape has shifted, and we want to ensure that all our clients understand the full range of what we can do and how we can help them to make sense of the world around them.

“We’re everything we were before. Same team, same talent but with renewed purpose and energy!

“We have wonderful clients including The Walt Disney Company, University of Stirling, Celebrity Cruises, The World Gymnastics Championships Liverpool 2022 and Barrhead Travel and we’re looking forward to working with them all as before, but now as Imaginary Friends.”

“We’re proud of our extensive expertise and are confident that we can offer clients a combination of all the skills they’d expect from a large agency alongside the spirit and creativity of a small, independent one, so that together we can energise their businesses and push them to the next level.”

Creative Director, Martin Boath, said; “It’s the right time for us to take a fresh look at who we are and how we operate. We all recognise that the way we work and the way we interact with each other has gone through significant change over recent years. This has positively impacted us and how we see ourselves. It has also helped us to deepen our relationships with our existing clients and provided us with a new purpose and direction to take us into the future and attract new clients.

“Creating our new name and visual identity has been energising for us all and to do this as we are celebrating 32 years since our inception is a nice touch. We’re looking forward to introducing ourselves as Imaginary Friends to existing clients as well as to those we have yet to connect with.

“We see Imaginary Friends as an energy and an attitude that is there to support our clients at the right moment – providing them with the guidance and motivation they need from a creative agency that is one step ahead.”

If you would like to discuss your communications needs, you can reach our friendly team on +44 (0) 141 548 5191 or send us an email.

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