{"id":530,"date":"2017-07-10T00:00:00","date_gmt":"2017-07-10T00:00:00","guid":{"rendered":"http:\/\/www.sprengthomson.com\/unboxing-study-help-online-retailers-packaging-performance\/"},"modified":"2017-07-10T00:00:00","modified_gmt":"2017-07-10T00:00:00","slug":"unboxing-study-help-online-retailers-packaging-performance","status":"publish","type":"post","link":"https:\/\/sprengthomson.com\/unboxing-study-help-online-retailers-packaging-performance\/","title":{"rendered":"Fresh “unboxing” study underway"},"content":{"rendered":"

\u201cUnboxing\u201d study to help online retailers with their packaging performance<\/strong><\/p>\n

Internet retailers are set to benefit from an \u201cunboxing\u201d survey which is being launched by Macfarlane Packaging, the country\u2019s leading supplier of protective packaging, and which could be the largest ever of its kind in the UK. The results are expected to provide online
\nretailers with valuable feedback from consumers on their experiences of opening and unpacking goods ordered over the internet.
\nThe experience of opening a package containing a product ordered online has become known as unboxing and, with the advent of video blogging, consumers\u2019 reviews of not only products, but the packaging that they arrive in, are becoming increasingly important to online retailers. (YouTube now features almost 60 million unboxing videos \u2013 some with millions of views.) Internet retailing continues to grow, with UK online sales exceeded \u00a3130 billion in 2016 (Source: IMRG).
\nMacfarlane\u2019s first unboxing survey was published last year and revealed that almost one in three (30%) of parcels despatched by UK internet retailers could be improved, with as many as 10% containing damaged contents as a result of inappropriate packaging. This year\u2019s survey is being opened up to all UK online shoppers for the first time in order to provide online retailers with first hand consumer feedback of their unboxing experiences.
\nLaurel Granville, Marketing Director of Macfarlane Packaging said: \u201cThe whole unboxing experience is an important issue for internet retailers and presents opportunities for them to enhance their image, build their brand and reduce their costs while delivering an excellent experience for their customers.<\/p>\n

\u201cLast year\u2019s unboxing survey showed that there was room for significant improvement among the UK\u2019s online retailers. Too much packaging, too little packaging and hard to open packaging puts not only products but reputations at risk and we want to see what\u2019s changed in the last 12 months to help retailers to ensure that they\u2019re providing their customer with the best experience possible.\u201d<\/p>\n

Macfarlane\u2019s unboxing survey enables online shoppers to assess the:<\/p>\n