{"id":4020,"date":"2020-01-30T11:19:49","date_gmt":"2020-01-30T11:19:49","guid":{"rendered":"https:\/\/sprengthomson.com\/?p=4020"},"modified":"2020-01-30T11:19:49","modified_gmt":"2020-01-30T11:19:49","slug":"stagecoach-unveils-people-powered-new-look-buses-as-it-marks-40-years-of-connecting-communities","status":"publish","type":"post","link":"https:\/\/sprengthomson.com\/stagecoach-unveils-people-powered-new-look-buses-as-it-marks-40-years-of-connecting-communities\/","title":{"rendered":"Stagecoach unveils people-powered new look buses as it marks 40 years of connecting communities"},"content":{"rendered":"

Stagecoach<\/a>, the UK\u2019s largest bus and coach operator, has unveiled a brand new look for its iconic buses, shaped by the needs of customers it proudly serves across the UK, every day.<\/p>\n

The new bus design is part of a wider commitment from Stagecoach to simplify, modernise and enhance its customer experience, whilst reaffirming the customer-first approach that runs through everything it does \u2013 from its drivers and buses, to its customer service and technology solutions.<\/p>\n

When conceiving the new bus design, Stagecoach asked thousands of customers to share their thoughts on how the new design could serve them best, and what would encourage them to use public transport more regularly.<\/p>\n

The findings highlighted that 69% of customers often found it confusing to find the bus they wanted, with a further 37% stating they would use the bus more often if it was simpler and more modern.<\/p>\n

Taking on board feedback from customers, the bus operator created a new simplified and clearly colour coded design for its various bus services to make it easier and instantly recognisable for passengers to identify their required service, representing the three different types of journey; Azure blue for its\u00a0Local service<\/strong>, Amber yellow for\u00a0Longer,<\/strong>\u00a0and Ocean green for\u00a0Specialist<\/strong>.<\/p>\n

Stagecoach has also restructured the way its services are classified to make it easier and more clearly differentiated for customers to identify which service they require.\u00a0The new changes across Stagecoach services embody the company\u2019s commitment to being proud to serve all of its current and new customers, representing the important role it plays in connecting people to the people and places that matter most.<\/p>\n

Martin Griffiths, Chief Executive, Stagecoach:\u00a0\u201c<\/em><\/strong>We are proud to serve our customers and connect communities across Britain, and our research shows more people will get on board the bus if it\u2019s simpler to use. Our new look design and the multi-million-pound investments we are making in greener buses, smart technology, and better journeys is designed to give our customers exactly what they want.\u201d<\/em><\/p>\n

To celebrate the arrival of the new look bus design, Stagecoach created a special one-of-a-kind mosaic bus livery, featuring the faces of customers, drivers and communities from across the 11 regions of the country served by Stagecoach.<\/p>\n

The images featured on the special one-off bus were selected from a year-long photography project commissioned by Stagecoach, with photographer Stuart Roy Clarke travelling across the UK to capture the spirit, individuality and personalities of the people and communities that the iconic bus serves every day.<\/p>\n

\"Stagecoach<\/p>\n

Aislin Smith, 17, Student<\/strong>, from Glasgow, who features on the special bus livery,\u00a0\u201cI have always found Stagecoach buses easy to use, especially for someone who has a less visible disability like myself. I think it\u2019s great that there is a continued commitment to making the buses easy to use for customers, it\u2019s something that has helped me have more freedom and flexibility in my life. It\u2019s pretty cool to be featured on the very first of the new buses.\u201d<\/em><\/p>\n

With a further commitment to modernising and simplifying its customer experience, Stagecoach has kickstarted the biggest roll-out of the technology by any\u00a0bus operator in Britain.\u00a0This includes the introduction of the\u00a0Stagecoach bus app,\u00a0<\/strong>featuring a new online travel-planning tool that provides customers with real-time tracking of their bus service on an interactive map, and contactless\u00a0payment facilities<\/strong>\u00a0cover all of Stagecoach’s vehicle fleet.<\/p>\n

Stagecoach is investing more than \u00a313m in one of the biggest orders of new electric buses in Europe, as part of a drive to provide a more\u00a0sustainable transport solution<\/strong>\u00a0to the people and communities it serves. By the end of 2020, it will have more electric vehicles than any other major UK bus operator.<\/p>\n

Martin Griffiths added,<\/strong>\u00a0\u201cWe are\u00a0modernising\u00a0and simplifying\u00a0our products and services to make bus travel the smarter, easier choice.\u00a0Over the next year, our customers across the country will start to see new innovations and intuitive changes to their Stagecoach services, which we hope will bring greater ease of use to all journeys.\u201d\u00a0\u00a0<\/em><\/p>\n

Stagecoach\u2019s instantly recognisable \u2018roundel\u2019 icon, a familiar sight on the British road for two decades, has been rejuvenated, modernised and simplified and will be universally adopted across everything that the bus operator offers, representing the three different types of journey. These include:<\/p>\n