{"id":4401,"date":"2020-07-24T14:54:12","date_gmt":"2020-07-24T14:54:12","guid":{"rendered":"https:\/\/sprengthomson.com\/?page_id=4401"},"modified":"2023-11-14T15:31:31","modified_gmt":"2023-11-14T15:31:31","slug":"edf-renewables-uk","status":"publish","type":"page","link":"https:\/\/sprengthomson.com\/work\/edf-renewables-uk\/","title":{"rendered":"EDF Renewables UK"},"content":{"rendered":"
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EDF RENEWABLES <\/h1><\/div><\/div><\/div>

Strategic communications driving a low carbon future. <\/h2><\/div><\/div><\/div><\/div><\/div><\/div>
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EDF Renewables is one of the world\u2019s largest electricity companies. In the UK and Ireland it develops, builds and operates low carbon energy projects including onshore and offshore wind, solar and battery storage.<\/p>\n

The company operates almost 1GW and has more than 4GW of projects consented and in development. 600 MW is under construction. One of these is Neart na Gaoithe (NnG)<\/strong>, an offshore wind farm which will be located 15.5km off the Fife coast and cover an area of approximately 105 km2<\/sup>. Irish electricity company, ESB, owns a 50% share in this project.<\/p>\n

NnG is one of Scotland\u2019s most innovative and important infrastructure projects and will have a major impact on the country\u2019s economy and society and Spreng Thomson has played an important part in the story so far.<\/p>\n

We\u2019ve been working on NnG for many years and have supported EDF Renewables since it acquired the project in May 2018. We are responsible for supporting the project\u2019s external communications, advising on the project\u2019s stakeholder engagement and driving the digital strategy.<\/p><\/div><\/div><\/div><\/div>

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Project<\/h1><\/div><\/div><\/div>

The challenge<\/p><\/div><\/div>

In November 2019, EDF Renewables UK reached a major milestone when it achieved Financial Close for NnG which meant the project could move into construction.<\/p>\n

Spreng Thomson was tasked with managing and developing a communications and media strategy to ensure all agreed key audiences were proactively briefed on the announcement.<\/p>\n

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Approach<\/h1><\/div><\/div><\/div>

How we used creativity to design the right response<\/span><\/p><\/div><\/div>

After EDF Renewables had been through its structured procurement process, we advised on how to carefully manage a number of sensitive and confidential issues<\/strong> that had to be considered prior to the announcement.<\/p>\n

The announcement was a huge story for Scotland and for the Scottish supply chain which presented us with a variety of opportunities for successful delivery of the announcement.<\/p>\n

We managed a photo shoot<\/strong> featuring Matthias Haag, NnG Project Director, and David Webster, Port Manager at the Port of Dundee, on a tug on the River Tay and crafted several videos featuring NnG\u2019s key players to go alongside the social media strategy<\/strong> we had curated for the announcement.<\/p><\/div><\/div><\/div><\/div>

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Impact<\/h1><\/div><\/div><\/div>

Delivering results<\/span><\/p><\/div><\/div>