Using strategic media and PR to drive product awareness
How does SAFE-DISTANCE work?
Video credit: Reactec
How we used creativity to design the right response
Seeing an opportunity to launch SAFE-DISTANCE as construction sites were beginning to plan for reopen, Spreng Thomson managed an effective media strategy that achieved significant coverage across the UK in a variety of publications and broadcast media.
We followed this up by managing a media release and subsequent enquiries announcing further funding support for the social distancing technology.
A wide range of coverage was achieved including media broadcast, opinion / editorial, interviews and print media for the launch of the new social distancing solution
Reactec CEO, Jacqui McLaughlin, interviewed for Sky News Live, BBC News, BBC Radio Scotland, Reuters and other broadcast media being interviewed about the launch
SAFE-DISTANCE was featured in interviews and webinars on social distancing
A follow-up announcement on additional funding for the social distancing solution earned further coverage in print, broadcast and online across a variety of publications and outlets
“Spreng Thomson expertly promoted the launch of SAFE-DISTANCE at a time when the media’s attention was difficult to catch. The timing and prioritisation of the release information was perfect in ensuring an unprecedented interest in our launch.”
Jacqui McLaughlin, CEO of Reactec