Reactec

Using strategic media and PR to drive product awareness 

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Founded in 2001 as a spin out from Edinburgh University, Reactec began as experts in the field of vibration. Following the release of the Control of Vibration at Work Regulations 2005, the company innovated monitoring technologies to help protect employees from harmful exposure to vibration when using power tools. Its latest innovation, HAVwear was launched in 2016 as an effective way for individuals and businesses to monitor vibration exposure and to ensure everyone was working within safe levels.

Project

The challenge

Create press opportunities and manage media interest around the launch of Reactec’s new social distancing offering, SAFE-DISTANCE designed to safely get people back to work in the wake of the COVID-19 pandemic.

How does SAFE-DISTANCE work?

Video credit: Reactec

Approach

How we used creativity to design the right response

Seeing an opportunity to launch SAFE-DISTANCE as construction sites were beginning to plan for reopen, Spreng Thomson managed an effective media strategy that achieved significant coverage across the UK in a variety of publications and broadcast media.

We followed this up by managing a media release and subsequent enquiries announcing further funding support for the social distancing technology.

Impact

Delivering results

A wide range of coverage was achieved including media broadcast, opinion / editorial, interviews and print media for the launch of the new social distancing solution

Reactec CEO, Jacqui McLaughlin, interviewed for Sky News Live, BBC News, BBC Radio Scotland, Reuters and other broadcast media being interviewed about the launch

SAFE-DISTANCE was featured in interviews and webinars on social distancing

A follow-up announcement on additional funding for the social distancing solution earned further coverage in print, broadcast and online across a variety of publications and outlets

“Spreng Thomson expertly promoted the launch of SAFE-DISTANCE at a time when the media’s attention was difficult to catch. The timing and prioritisation of the release information was perfect in ensuring an unprecedented interest in our launch.”

Jacqui McLaughlin, CEO of Reactec

 

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